
Conversations that change outcomes
Develop manager capability to engage teams, retain talent and drive results
OBSERVABLE COACHING SKILLS METRICS · ADAPTIVE FEEDBACK · GENUINE BEHAVIOUR CHANGE
“Developing my skills using the avatar practice has liberated me from ‘fear of failure in front of others’ and experience advanced self-reflective learning.“

Coaching Skills for Managers
ELECTRIC Conversations combines immersive AI-driven avatar practice with expert facilitation to build coaching skills at scale across global leadership populations.

Skills Practice at Scale
OCM PracticeLab is a continuous coaching practice platform that pairs scenario-based exercises with personalised feedback, giving managers ongoing rehearsal and clear progress tracking.

Coaching Skills for Safety
OCM Safety Practice applies immersive coaching technology to safety-critical conversations, helping organisations move from compliance to a human-centred safety culture.

AI Coach-mentor Guide
OCM Navigator is an always-on AI coach-mentor rooted in OCM’s coaching expertise, offering managers instant, context-aware guidance for difficult conversations and in-the-moment decisions.
Speak to Rachel, our AI avatar guide, to explore how our leadership development programmes can work for you and your organisation.
Email enquiry@theocm.co.uk to organise to speak with our team.
Conversational data is not stored or used from an interaction with this avatar.
Frequently Asked Questions
Psychological safety is baked into the AI-platform architecture via our “Practice vs. Performance” data split. Users engage in a private “Sandbox” where simulation attempts are for their eyes only. Raw practice data—including audio and transcripts—is processed for instant AI feedback but is never shared with management. This “Freedom to Fail” ensures users can experiment and iterate without the fear of judgment or professional appraisal.
No. The AI-platform employs a Multi-Tenant Isolation architecture. Your corporate frameworks, and employee interaction data are kept in a secure, private silo. We do not use customer data to train our “Global” or public AI models. Your intellectual property remains your own, ensuring your competitive advantage is never compromised.
Unlike generic chatbots, we use Expert-Led Generative AI, in partnership with GuruNow. The avatars and learning environment and feedback are built on the specific intellectual property and frameworks of our 30 years of coaching experience and our team of expert coaches. The AI doesn’t just “chat”—it uses Behavioural Marker Analysis to provide feedback on pace, sentiment, and framework adherence, ensuring the coaching is grounded in proven science and real life coaching experience. Further, continued usage of the platform allows our feedback sessions to become uniquely tailored to your strengths and areas for growth, in return giving you the best path for personalised behavioural change over time.
We provide L&D leaders with a Skills Gap analysis and aggregated behavioural analytics. Instead of tracking “vanity metrics” like video views, we track Behavioural Mastery Levels. Managers can see real-time data on how a cohort’s skills (e.g., objection handling or empathetic leadership) are trending over time, providing clear evidence of ROI and workforce readiness.
Our AI-enabled programmes are delivered through our partners, GuruNow, who meet enterprise-grade security standards, utilizing AES-256 encryption at rest and TLS 1.3 for data in transit. Our infrastructure is SOC2 compliant, and we offer Regional Data Residency to ensure compliance with local laws such as GDPR and CCPA. Your behavioural data is protected by the same level of security used by global financial institutions.
Yes. Our platform is fully responsive and accessible via desktop, mobile devices, and VR headsets. This multi-modal approach allows for “Micro-learning” on the go or “Deep-immersion” simulations in VR, ensuring that your team can practice high-stakes human skills whenever and wherever they are.
We utilize a Human-in-the-Loop (HITL) methodology to ensure ethical AI coaching. Our behavioural markers are regularly audited for cultural and gender neutrality. Furthermore, users have the agency to “flag” AI feedback for review by a human coach, ensuring that our AI remains a supportive, unbiased partner in professional development.
