Scaling World‑Class Coaching for the Modern Workplace
We’ve partnered with GuruNow to transform how coaching is practised across organisations, bringing high‑quality coaching conversations within reach of everyone, not just the few.
This strategic collaboration combines The OCM’s 27+ years of elite coaching and mentoring expertise with GuruNow’s advanced AI “Reflection Layer” technology, enabling organisations to deliver immersive, interactive coaching experiences at unprecedented scale.
For the first time, thousands of employees can practise real coaching conversations simultaneously, maintaining the rigour, depth, and integrity that clients expect from our programmes.
Closing the Coaching Scalability Gap
Traditionally, executive coaching has been reserved for senior leaders. Yet the real performance gains come when coaching becomes an everyday leadership behaviour at every level of the organisation.
Through this partnership, The OCM’s proprietary frameworks, including the ELECTRIC coaching model, are embedded directly into GuruNow’s AI‑driven avatars. Employees can now:
- Practise coaching conversations in real time
- Experiment, reflect and improve safely
- Build confidence and capability through repeated, high‑quality practice.
The result is a practical, scalable way to embed coaching capability across the organisation, turning coaching from a specialist intervention into a core organisational skill.
A Blended Solution: Human Depth, AI Scale
“At The OCM, we’ve always believed that organisations are strengthened through authentic conversation.”
Ed Parsloe, CEO, The OCM Group
“By partnering with GuruNow, we can deliver on that purpose more effectively than ever before, combining the depth of human expertise with the unlimited scale of AI‑driven practice.”
This partnership enables a blended coaching ecosystem, where expert human-led programmes are enhanced, not replaced, by intelligent technology to accelerate learning, reflection and behavioural change.
What This Means for Organisations
Raised Engagement in Learning
“Engagement is one of the biggest challenges in corporate learning. By partnering with a trusted authority like The OCM, we’re ensuring our AI isn’t just smart—it’s wise. Together, we’re moving organisations beyond passive content into a new era of active, trusted engagement.”
Eamus Halpin, CEO, GuruNow
Active Coaching Practice at Scale
Employees engage in voice‑activated, real‑time roleplay with AI avatars trained to The OCM’s world‑class coach‑mentoring standards, moving beyond theory into lived experience.
Embedded Learning with The Reflection Layer
Unlike standard chatbots, GuruNow’s platform delivers instant, nuanced feedback. Users can reflect on what worked, what didn’t, and immediately re‑run scenarios, embedding learning through iteration.
By combining trusted methodologies with intelligent practice environments, this partnership helps learners do, not just know. Driving measurable improvement in coaching capability.
The OCM are trusted partners in coaching and mentoring, providing world-class services to our client organisations. We empower leaders and managers with coaching skills to drive organisational success and delivering individual accredited qualifications and training. Learn more at www.theocm.co.uk
GuruNow is a leading B2B AI platform specialising in generative roleplay and skills development. Its proprietary Reflection Layer enables high‑trust, adaptive coaching experiences that align to the culture, values and real‑world challenges of modern organisations. Learn more at gurunow.ai